Here’s 3 Proven Methods To Piggyback Your Way To Massive Growth

hammock photo

Photo by Predi

I’ve got a little secret for you.

The most successful people I know are usually kinda lazy.

I mean, don’t get me wrong, they know how to hustle and get shit done.


They’re always looking for an easier way to get the same or better results with less effort.

Basically, the really successful people I know are great at using leverage.

Sometimes this leverage means automation.

Sometimes it means outsourcing.

But usually it means taking advantage of someone else’s hard work so they can benefit from it.

As marketers and growth people, one of the best ways we can use leverage is by tapping into existing audiences who match our ideal customer profile.

Whatever you’re offering, there’s already somebody out there who’s spent time, effort and money building up an audience of customers or readers or followers, and making the right connection with the right influencer can take you from a “who?” to a household name faster than you can say “Kardashian”.

The 3 articles below each show you a different tactic you can use to tap into a bigger platform in order to reach new users and customers, much faster than you could if you went it alone.

How To Get Featured On Large Publications (Without Guest Posting)

Ever wanted to grab your piece of that sweet, sweet HuffPo traffic but didn’t know where to start? Who to reach out to? What to say? Well, jump up and do a little dance because here Sarah Peterson from SumoMe breaks down the exact process she uses to get her blog posts republished on major sites like Elite Daily that get millions of views.

Sarah even includes templates of the actual pitch emails she sends out to editors at these sites.

How To Growth Hack Using Partnerships: An Online Marketing Strategy

Marketing superdude Jay Abraham has said that using partnerships (he calls them host/beneficiary relationships) is the one marketing tactic he’d keep if he had to give up all his other marketing tactics. And with good reason, since the right partnership can bring in new users and customers for years and years. Think of the companies that partner with Google or Samsung to get their apps defaulted on Android devices.

This guide from Chris Hexton at Vero gives examples of how companies are using partnerships to get massive distribution by solving problems for their partners. As he says:

Think about products complimentary to your own. How can you help the creators of those products solve a problem that they have?

How To Pitch Journalists – The Definitive Guide

Dmitry from Criminally Prolific knows his shit when it comes to getting startups covered in the press. He used publicity to grow his previous site to 40M pageviews until Google swooped in and acquired it.

Here’s Dmitry’s exact process for pitching the press, from coming up with content ideas, to the importance of “clickworthiness” in framing your story, to how to go about identifying and contacting journalists without coming across as some spammy rando.
You now have 3 proven ways to leverage existing platforms and audiences to get massive distribution really quickly. Now actually do the thing, and maybe you’ll make it onto the next episode of Lifestyles of the Successful and Lazy

Six-Figure Fortunes Hiding In The Trash

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“One man’s trash is another man’s treasure” – some smart dead guy, probably.

You’ve probably heard the term “dumpster diving” before.

It’s where people, well, dive into dumpsters looking for food or other goodies that people have thrown away.

Dumpster diving is usually associated with people who are desperate or poor enough that the prospect of digging around in trash for a meal or someone’s discarded junk seems worth it.

But did you know that there are people out there that make up to $2,500 a night dumpster diving?

Now I’m not advising you to solve your money problems by going out dumpster diving.

To paraphrase Marge Simpson, that sounds like it could be a good way to end up with parasites.

What I do want you to realize is the lesson the story of the professional dumpster divers teach us.

Sometimes we don’t realize we’re sitting on assets that are worth more than we appreciate.

For example, your customer/subscriber list.

We’ve all heard people say, “the money’s in the list”, but think of the different ways you could turn that list into a bigger source of profits:

  • You could increase your #of sales by promoting products to your list more often.
  • You could increase your average purchase size by selling higher priced, bundled products or upselling additional products right after they purchase from you.
  • You could increase the frequency of purchase by setting up a monthly subscription or membership.
  • You could use your list to get more customers by setting up a partnership with another company that serves your market. You promote their product to your list and they promote you to theirs.

And it’s not just your list. There’s intellectual property, your specialized skills and knowledge, your existing products, your business processes, your existing ads and sales materials. All can be monetized and could mean a major influx of cash into your business, just by taking advantage of assets you already have.

Just like the professional dumpster divers, you’d be profiting from something sitting right there in plain site.

Only unlike the dumpster divers, you’ll (probably) never have to fight off a family of rats living inside an old Dell monitor (probably!).

There are lots more easy wins out there for any business looking to make more sales with less time and effort.

And someone who’s mastered these shortcuts is Jay Abraham, who’s strategies have pulled in billions of dollars in increased profits for thousands of companies from small businesses to brands like Microsoft.

You can get a bunch of Jay’s free stuff here.

In fact, there’s probably nobody alive better than Jay at helping you find the hidden assets in your business (almost every business has them) and turn it into more customers and cash quickly.

He calls these strategies ‘Stealth Marketing” because they let you run circles around your competitors without them even being able to figure out how you’re doing it. Start getting your Stealth Marketing on here.

Anyway, that’s it for today. Remember, if you’re going to dumpster dive, use protection. Because what happens in the dumpster, doesn’t always stay in the dumpster.

Till next time,


A Freaky Psychic Marketing Superpower (That You Can Steal)

psychic photo

Photo by Gamma Man

Let me ask you a very important question:

If you could have any superpower in the world, what would it be?

X-Ray vision?

Super strength?

The ability to fly?

The Incredible Hulk’s severe, untreated anger management issues?

When I was a kid growing up, my friends and cousins and I were all really into comic books (I believe the technical term is “we were a bunch of huge freaking nerds”), and we loved to play around and pretend to be our favorite superheroes and have “superhero battles”.

One of my cousins would be Wolverine from the X-Men (one time, he even made a pair of fake Adamantium claws from aluminum foil!).

(imagine this, only much crappier)

Another one would pretend to be his favorite hero, Spider-Man.

I guess maybe we were ahead of our time, because who knew that a couple of decades later, superhero movies would be bringing in bajillions of dollars (that’s bajillion, with a “B”) at the box office every year? Not to mention Netflix series, regular TV shows, and every kind of merchandise you can think of (I’m lookin’ at you, Batman(TM) brand daily fiber supplements).

I think one of the reasons these movies are so popular is because, like me and my cousins when we were growing up, people love the idea of having superpowers.

What’s cooler than being able to do something that nobody else in the world can do?

When you think about it, as marketers, we have superpowers, too.

We can do things that few other people know how to do (So yay, us!).

One of the most profitable superpowers any marketer can develop is mind control.

I’m talkin’ bout PERSUASION, baby.

I’m talkin’ bout the ability to get inside of your customer’s heads and trigger an insatiable desire to get their grubby little mitts on whatever you’re offering RIGHT NOW.

What’s cool about marketing superpowers is that you don’t need to be born a mutant or get bitten by a radioactive gerbil to get them.

Marketing superpowers can be LEARNED.

And if you want to boost the heck out of your mind control powers, then you need to master the art of writing copy.

Fortunes have been made on the strength of a good sales letter or email copy (for example, a sales letter selling Wall Street Journal subscriptions was mailed for 28 years straight and brought in over TWO BILLION dollars in sales).

If you want to learn the secret to how copywriter Martin Conroy was able to get crazy results like that with his classic Wall Street Journal ad, plus:

  • How to find your market’s “hot buttons” without guessing.
  • A secret step in the copywriting process that basically forces your ads to write themselves.
  • The trick copywriter Mal Decker used to write the sales letter that finally knocked Conroy’s billion dollar ad off the throne, and became the new control ad, and King of Copylandia!

Then you should check out the Copywriting Crash Course, by direct response copywriter John Anghelache. It’s chock fulla proven tactics to turn words into money, and works with sales letters, landing pages, email copy and more.

John knows his stuff, and like Galactus from the Fantastic Four comics, he can imbue mere mortals with amazing marketing powers.

Now, before I go, allow me to get all Uncle Ben on you for a second. Remember: With great power comes great responsibility, and use your marketing powers for (profitable) good.

Talk to you soon.

How Jeff Bezos Made Billions By Ignoring Smart People

jeff bezos photo

Photo by etech

So I was just reading about some little company named “Amazon” that just blew away their projected sales for this quarter, and Wall Street is all hot & bothered about it (As Wall Street does).

More importantly, this surge in share prices just put Amazon founder Jeff Bezos within a mere $5 billion dollars away from being the world’s richest man (So, you know, if you have an extra $5 bill laying around, hit the brotha up).

What’s interesting is that Jeff Bezos and Amazon are only having this level of success now because he ignored a lot of very smart people in the past.

Specifically, he ignored the investors, hedge fund managers and Wall Street dudes who wanted him to focus on short term profits above all else (As Wall Street also does).

In his now-famous 1997 letter to shareholders Bezos outlined his plans for world domination:

We believe that a fundamental measure of our success will be the shareholder value we create over the long term. This value will be a direct result of our ability to extend and solidify our current market leadership position. The stronger our market leadership, the more powerful our economic model. Market leadership can translate directly to higher revenue, higher profitability, greater capital velocity, and correspondingly greater returns on invested capital.

Which is a very shareholder lettery-y way of saying “We’re in this for long term domination, not short term profits”.

This kind of long-term strategic vision is why Amazon is still around, while so many other internet companies from that era (Lycos, Yahoo!, AOL, Netscape) are gone or struggling.

If you’re looking for ways to build a successful business, you could do a lot worse than model the thinking of the (almost) richest guy in the world.

Anyway, just some food for thought. I’m off to go personally contribute to raising Amazon’s stock price by feeding my raging Kindle book addiction.

Peace out!