Unless you’ve been trapped under a rock for the past 10 years or so, you’ve probably noticed that superhero movies are all the rage right now.
Batman, Superman, Iron-Man, The Avengers, the list goes on.
People can’t seem to get enough of them, and every summer, they rack up billions of dollars in sales around the world.
I know I’m hooked on them.
In fact, just the other day I was watching the movie Captain America: Civil War that came out earlier this year, and Spider-Man makes a cameo in the movie.
Now, Spider-Man’s always been one of my favorite superheroes (Yes, I know, I’m a huge nerd), but as I watched the movie, I realized that Spidey wasn’t just serving up costumed justice – he was serving up a pretty important lesson for us content marketers.
See, one of Spider-Man’s coolest abilities is that he can shoot webs from special “web shooters” on his wrists. In the movies and comics, he uses them to swing from buildings and to wrap up the criminals of New York City.
But what does this have to do with content marketing?
I’m glad you asked 🙂
The whole reason Spider-Man’s webbing works because it’s SUPER sticky.
He shoots it at the bad guys, and they get stuck and can’t get away.
And as content marketers, we should be looking to make our content super sticky, just like Spider-Man’s webbing.
That means every blog post and article you write should have:
- A strong headline that grabs the reader’s attention.
- A compelling intro that draws them in.
- Body copy that delivers a ton of value (this could be education, entertainment, whatever).
- And a conclusion/call to action that gets them to take your desired action.
Granted, short of hiring Spider-Man to spray webs all over your blog posts, making sticky content isn’t easy.
It’s an art and a science, and it takes time to master it.
The good news is, you don’t have to figure it all out yourself. The Ultimate Guide To Writing Viral Blog Posts shows you how to create sticky, shareable content as easily as Spidey does a quadruple backflip off the Empire State Building.
It covers all the goodies, like:
- How to write and structure blog posts that get read every time from top to bottom.
- How to consistently crank out posts that will transform you into the superhero authority in your industry (and you won’t even have to get bitten by a radioactive spider to do it).
- How to take your blog posts and multiply them so that you can turn one great blog post into dozens.
- A technique that lets you compete with top news sites and be seen as an authority on the topic.
Blogging is one of the fastest ways to generate leads and sell more your stuff, while also building credibility for your business and creating an asset that you can even sell for big money if you choose to. It’s basically a marketing superpower.
But only if your posts get read and shared.
The Ultimate Guide To Writing Viral Blog Posts shows you how it’s done.
Anyway, I’ve gotta queue up Netflix and find out if Spidey finally defeats Doctor Octopus for good. ‘Till next time, always remember:
“With great content, comes great profitability.”
Do you have any ideas with creating sticky content? Share them in the comments!